“Children are at the heart
of everything we do”
Mike Watts, CEO
Welcome to…
Novel Entertainment
We create successful children’s character brands.
Then we manage those brands across a wide range of media, including TV, radio, licensing and merchandise, publishing, gaming, interactive online content, music, theatre and film. And anything else that looks like fun!
Welcome to…
Novel Entertainment
We create successful children’s character brands.
Then we manage those brands across a wide range of media, including TV, radio, licensing and merchandise, publishing, gaming, interactive online content, music, theatre and film. And anything else that looks like fun!

News
Transitions with Heart: The Community Work We Don’t Always See
As summer days begin to wane, many of us have been looking towards the resumption of familiar patterns; school, work, bigger responsibilities. It seems like only a few weeks ago that schools were closing their doors for summer, Parliament had entered recess, and...
Novel Entertainment teams with Star Editions for Horrid Henry
Novel Entertainment has signed a deal with webshop Star Editions to bring bespoke, on-demand Horrid Henry merchandise to a global audience. The new agreement will see a wide range of print-on-demand Horrid Henry products available featuring new designs including...
Novel Entertainment Teams with Puzzle Post to Develop Horrid Henry Escape Room-Inspired Puzzles
Oxford, UK – Novel Entertainment has partnered with Puzzle Post, founded by Bobbie Jackson and Will Hall, to develop two Horrid Henry escape room-inspired puzzles filled with frivolous fun, cool challenges and rich rewards! Each game from the leading puzzle creator...
WHO WE WORK WITH































