Horrid Henry Goes Digital!
Leading independent producer Novel Entertainment is releasing in conjunction with its long standing DVD partner ‘Abbey Home Media’, the first of its three series of the hugely popular animated series Horrid Henry via the iTunes platform. This is the first downloadable version of the long-running hit CITV show to be made available. The first of the releases, each containing 13 eleven-minute episodes, has been released, and the following three volumes will be available over the coming months.
Horrid Henry has a strong online presence already through its flagship site horridhenry.me, where fans of the show can engage with Henry’s world through games, puzzles and competitions. Novel has now added a brand new subscriber portal within the site, where users gain a ‘Purple Pass’ – a membership which allows them access to exclusive online Horrid Henry content.
The ‘Purple Pass’ provides members with monthly webisodes, audio stories and virtual videos plus plenty of activities, the chance to chat to Henry and a brand new online game every time.
Mike Watts, CEO of Novel Entertainment says: “Horrid Henry is an established favourite with children who are growing up as digital natives, and providing the episodes via iTunes and offering the subscriber site is a key way of ensuring we continually engage with them and their parents, and provide innovative ways for audiences to access this timeless property.”
The third series of 52 x 11 minutes of the animated television show is currently airing on ITV1 and CITV and there are now a total number of 156, making Horrid Henry one of the biggest animated children’s shows ever in the UK. Novel’s three times BAFTA-nominated TV show is the most successful series ever for CITV Channel and the brand has been extended to include film, stage, radio and online as well as being at the heart of a successful licensing and merchandising programme.
The TV show continues to roll out worldwide through distribution partner Zodiak Rights and has been bought by networks across the globe including Cartoon Network’s Asia Pacific region, ZDF Germany, RTE Eire, Mediacorp Singapore, RUV Iceland, NRK Norway, SVT Sweden, YLE Finland, RTP Portugal, TVP1 in Poland, Iconix in Korea and Digiturk in Turkey.
Posted on 11th Mar 2013